Application ProcedureAims of Art in Action
1. To present the artists and craftsmen actively creating their work so that people gain real insight into the skills and procedures necessary for fine work;
2. to encourage high standards of skill and creative design;
3. to show the way the artist works; to present what each demonstrator feels is the essential element of their work including the content, meaning and message;
4. to show as widely as possible the tremendous possibilities that exist in each area, demonstrated by the high standards and excellence, and to encourage purchases and commissions;
5. to bring together at one place and time all possible acknowledged and accepted masters in each field of activity and to promote really talented and especially brilliant young beginners;
6. to create a concentrated display of brilliance to serve as an inspiration for all;
7. to broaden the experience and knowledge of the traditional arts and skills of other countries.
APPLICATION
PROCEDURE The two main criteria
used when selecting participants are that as far as is possible everyone
who takes part in Art in Action should earn his or her living by their art
or craft, and we are looking for the highest standard of design and skill
that we can find. Applications to demonstrate are considered until the end
of the year and invitations to participate are sent out in January/February,
but invitations for The Market are sent out in November/December. The main part of the
show is the demonstration areas where people come and work before the public,
available to answer questions. They have their work around them for sale,
but the emphasis is on working and showing people how things are made or
created. In the demonstration area we take a small commission on all sales made during Art
in Action. Another part of the show is The Market where craftsmen can rent
space for four days to sell their work, but no commission is taken. They
may demonstrate if they wish, but it is not obligatory. We look forward to hearing
from you. Art in Action,
96 Sedlescombe Road, London SW6 1RB
Tel. 020 7381 3192 Fax. 020 7381 0605
Registered educational charity no. 313115.